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This web site theballoonflightschool.com states the following, "We offer an introductory lesson in a Hot Air Balloon for 225." We noticed that the website also stated " Come out and join us for the sport adventure of your life! Due to a trademark dispute, we have changed our name, but we are still the same school you have trusted for over 35 years as the premier provider of Lighter Than Air LTA flight instruction for both Private and Commercial pilots." It also said " Recognized internationally as one of the finest institutions for formal LTA instruction, THE Balloon Flight School." The header had hot air balloon instruction as the highest ranking optimized keyword. It is followed by FAA Flight School, Oldest flight school, and ballon which isn't as ranked as highly as hot air balloon instruction. The next words theballoonflightschool.com used was baloon. private pilot instruction was included but will not be understood by search parsers.